Face Formula (formerly Elixir Cosmeceuticals) is looking for a Head of Sales to build and lead our field team in Sweden. You’ll own the overall sales number for the Swedish market, lead and coach an experienced team of Business Development Specialists and a Training Specialist, and carry your own territory and sales target.

The role is about results, but just as much about people: the team you develop and the partners you build relationships with. Our best results come from partners who trust us and know they can call us for advice on products, treatments, campaigns or how to grow their business. If you’re a leader who enjoys coaching in the field just as much as closing a new partner, we’d love to hear from you.

“Here you get the freedom to create results, the support of a dedicated team and the chance to shape one of Scandinavia’s most exciting skincare brands in a new market.”

About Face Formula

Face Formula, previously known as Elixir Cosmeceuticals, is a science-based Norwegian skincare brand. Its products are made to strengthen the skin’s health over time. With close to 20 years of experience, the brand develops formulations that combine proven active ingredients with gentle, skin-identical ingredients. Its philosophy is to work with the skin’s own biology to keep it healthy and resilient for the long term. Face Formula is sold through professional clinics, salons and spas, and is now growing internationally.

What you get with us

• Real ownership of the Swedish market, with the support of colleagues in marketing, product and sales across our other markets

• The chance to build a market at an important stage of the brand’s growth, working closely with the CEO on sales strategy, new initiatives and commercial decisions.

• Freedom and trust to run the market your way, with the support of colleagues in marketing, product and sales across our other markets.

Your role in the team

You’ll report to our CEO and be responsible for delivering the Swedish market sales target, including your own territory and your team’s. In practice, you will:

• Lead, coach and develop the field team by setting clear targets, running regular reviews, giving ongoing feedback and holding in-field coaching days

• As the senior Face Formula lead in Sweden, plan and manage the market budget and forecasts with the CEO, recruit and onboard new team members, and be the person partners and the team turn to when issues need resolving

• Build strong, long-term relationships with partner owners and key decision-makers, and be someone they turn to for advice

• Recruit new partners in strategic locations and set clear new-business targets for your team and your own territory

• Develop existing partners to their full potential through regular contact, training, sales competitions and campaigns

• Identify and explore new channel opportunities, and represent Face Formula at trade events to recruit partners and generate leads

• Make sure journey plans, the training call cycle and the quarterly training calendar work together, so every account gets consistent contact and training, including onboarding of new accounts

• Report on sales performance, partner activity, training participation and campaign effectiveness, and share market insights with our marketing, product and key account teams

The role is based in Sweden, preferably Stockholm, and involves regular travel.

Who we’re looking for

• At least 5 years of B2B in-market sales experience in skincare or beauty, including building or leading a field sales team

• A proven track record of growing revenue and distribution in a B2B field sales role, as well as recruiting, onboarding and developing partner accounts

• Experience setting targets, journey planning and coaching a field sales team

• A working knowledge of the Swedish clinic and retail channel

• A people-first leader with high EQ who sets clear expectations and leads from the front

• The credibility to build trust with owners, managers and practitioners, and to handle escalations and commercial conversations

• Commercially minded and organised, comfortable with budgets, KPIs, sales reporting and disciplined CRM use

• Swedish and strong English, based in Sweden, with a full driving licence

It’s a plus if you have an established network of clinics, salons and spas in Sweden, experience growing a brand in a market while managing your own territory, a degree in business, sales or marketing, or a background in beauty therapy or skin science. Most of all, though, we care about your record of building teams and delivering sales results.

Ready to grow with us?

We don’t ask for a cover letter. Instead, we use a few screening questions in the application. We hope this gives you a better chance to show who you are and what you can do in the areas that matter most to us.